Agency work generates an enormous amount of tribal knowledge: brand guidelines, personas, ad playbooks, posting SOPs, client quirks. It usually lives in someone’s head, three chat threads, and a folder called final_v2. Infinity Hub is where I put all of it instead.
It’s the internal home for everything my team at Infinity needs: client brand references, a full Meta Ads playbook, standard operating procedures, and live tooling — including an ads dashboard with per-client checklists the team works from daily.
The bigger ambition
I have a long-running grudge against bloated work tools — slow, noisy, and miserable on the phones my team actually uses. The Hub is my answer in slow motion: every quarter it absorbs one more job those tools used to do. Content approval flows, post trackers, report generation — the backlog is long and the direction is clear.
One day it stops being a knowledge base with tools attached, and becomes the work platform — built around exactly how we work, and nothing else.
