TecRoot

TecRoot is one of the brands under my care at Infinity — a tech brand whose digital presence I run end to end: positioning, content direction, the posting calendar, and the paid engine behind it.

The work is less “campaigns” and more “machine-building”: a documented brand system, a content pipeline the team can run without me in the room, and Meta ads managed against a playbook instead of vibes.

A fuller case study — with the numbers — is being written.

— case study being expanded —