Gearz

For Gearz the brief is strategy: who the brand talks to, what it sounds like, and which campaigns earn their budget. I build the audience architecture and campaign calendar, then keep the execution honest against it.

The strategy isn’t a slide deck that dies in a drawer — it’s a living system the content and ads teams actually work from, reviewed against performance every cycle.

A fuller case study — with the numbers — is being written.

— case study being expanded —