gear.lk

gear.lk is a retail brand whose entire digital face I look after — the identity staying consistent across every touchpoint, the content cadence that keeps it alive, and the campaigns that move product.

Retail brands live and die on rhythm: the page that posts daily and answers fast beats the page with the prettier logo. The work here is operational discipline applied to a brand — systems for content, response, and promotion that hold up on busy weeks.

A fuller case study — with the numbers — is being written.

— case study being expanded —