CYKEL

CYKEL’s work is the creative end of my spectrum: campaign concepts, the visual and verbal direction to carry them, and coordination across the creatives who produce the assets.

Direction is an operations job wearing a beret — the idea matters, but so does the production schedule, the spec sheet, and the QC pass before anything ships. That combination is the service.

A fuller case study — with the numbers — is being written.

— case study being expanded —